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7 Strategies To Promote Underground Artists

For many artists, marketing is somewhat at odds with who they are and what they do. Since making music is often deeply personal and emotional, thinking about a music marketing strategy to promote your work might seem foreign, fake, or forced.
Unfortunately, this doesn’t change the fact that it’s never been harder for new artists to find audiences for their music. Between the digitization and democratization of the music industry and the cheap cost of DIY home recording technology, there’s more new music being released today globally than at any other point in history.
An unbelievable amount of new music gets uploaded to streaming platforms each day, and much of the time, what determines whether new songs will connect with an audience or not depends on how they’re marketed. If you’re not sure how to promote your music effectively, these seven marketing strategies for musicians will definitely help get you started.
1. Find out who and where your fans are.
2. Don’t ignore existing fans while trying to make new ones.
3. Social media music marketing strategies.
4. Focus on creating compelling non-musical content.
5. Send your music to blogs, playlists and press outlets.
6. Create and monetize your own artist website.
7. Pay for a radio campaign.

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